Precision Engineering (International)

Business with high dependency on four core customers, two of which were about to re-source from low cost manufacturing markets. Client had opened no new accounts in over two years. Secondary market research project identified up to 20 UK based businesses across diverse industrial sectors to be targeted as new customers providing a thorough commercial and financial brief on each. Primary market research involved interviewing the four existing core customers and out of this came a series of business structure and process recommendations designed to help retain the relationships.

Chemical Corporation (International)

Not meeting sales targets in UK & Europe. Devised and delivered a training programme for front end sales staff, covering product and market selection, segmentation, targeting and positioning, marketing communications and sales process management. Supported the UK Managing Director and his team with a successful turnaround strategy.

Financial Services Company (UK)

Supporting the business with regular monthly marketing intervention, which helps to manage online new business generation strategies, new market identification and appropriate market entry strategies. Professional management of adwords campaigns has led to an increase in online generated enquiries of 20% per month.

Retail Pharmacy (UK)

Regular monthly marketing support to build new ways to increase in store sales and to develop business to business opportunities in the local community. A very small marketing communications budget did not stop the production and delivery of a series of communications and initiatives month on month.

Specialist Engineering (International)

Niche global engineering company needed assistance with strategic direction and a new online / offline marketing communications plan. Increased turnover by 200% and doubled staffing levels in first 18 months. Supporting their acquisition strategy which has already involved bids for two other specialist engineers in the UK and mainland Europe.

Construction Company (UK)

Regional construction company with low sector profile. Developed a marketing communications strategy to raise and sustain visibility through a new interactive website and a tactical PR campaign in trade and regional press. Supported their house building division with sales material and signage for new residential developments.

Charity (International)

Provided a strategic marketing review to support a business plan for one of the Charities commercial divisions operating in a competitive sector. Addressed the competitive advantage and positioning of the charity, as well as the most lucrative commercial markets to approach, together with the appropriate communication tools and media.

Wedding services (UK)

Small family business with an excellent service offering that wanted national coverage but was unsure how to achieve it. Helped the business to launch as a franchise by constructing every element of the offering with the owners, including franchisee operations manuals, training programmes and legal documentation, while mentoring them in developing their own business skills.