Marketing and Communications Strategy

Every communication we consider falls into one of these categories and over the last nine or so years at Corve Consultancy, we have worked about sixty sub sets within these categories for our clients in Greater Manchester and the North West!

Devising a sustained marketing communications calendar is important for owner managed businesses because single campaigns, often entered into as a knee jerk reaction to falling enquiries seldom work. But there is another important issue as well – cost.

Marketing communications budgets are easily wrestled away from the unsuspecting by agencies keen to deliver glossy designer led campaigns, that end up having no resonance with the target audience.

Marketing communications does not have to be expensive and drawing up a calendar of sustained cost effective activity can blend together a combination of free and paid for activity to reach audiences often and in the way they will respond to.

Within marketing communications, we work on both sales process and sales team performance under the heading of personal selling.